OUR MISSION
- Create opportunities for the most vulnerable members of society by using cycling to improve health, economic stability, and individual and collective capacity.
- Increase cycling among all community members.
- Promote cycling as a social, sustainable, and green mode of transportatio
OUR VISION
RICH CITY Rides will be the hub, nest, and incubator for community bicycling for sustainable transportation, physical and mental health, and human-to-human connections.
We envision Richmond as a world-renowned bicycling community known for its bike-friendly neighborhoods and its worker-run businesses which are owned and operated by historically marginalized residents and families.
OUR OBJECTIVES
We target five key and complementary areas to accomplish our bold vision.
- Community Engagement
- Bicycle Advocacy
- Bicycle Social Rides
- Skill Building
- The Bicycle Shop
All five areas are critical to accomplishing our vision. Throughout each area we will sustain consistent focus on health; provide access to RICH CITY Rides resources and those of the wider Bay Area bicycle community; and support transportation equity and equality.