Mission, Vision, Objectives

OUR MISSION

  • Create opportunities for the most vulnerable members of society by using cycling to improve health, economic stability, and individual and collective capacity.
  • Increase cycling among all community members.
  • Promote cycling as a social, sustainable, and green mode of transportatio

OUR VISION

RICH CITY Rides will be the hub, nest, and incubator for community bicycling for sustainable transportation, physical and mental health, and human-to-human connections.

We envision Richmond as a world-renowned bicycling community known for its bike-friendly neighborhoods and its worker-run businesses which are owned and operated by historically marginalized residents and families.

OUR OBJECTIVES

We target five key and complementary areas to accomplish our bold vision.

  • Community Engagement
  • Bicycle Advocacy
  • Bicycle Social Rides
  • Skill Building
  • The Bicycle Shop

All five areas are critical to accomplishing our vision. Throughout each area we will sustain consistent focus on health; provide access to RICH CITY Rides resources and those of the wider Bay Area bicycle community; and support transportation equity and equality.

Contact Information

1500 C Macdonald Ave, Richmond, CA 94801

(510) 288-0944 info@richcityrides.org
Business Hours:

Monday to Friday: 1:00 pm - 5:00 pm
Saturday to Sunday: Closed

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